Associate Manager, Performance Creative Strategist
Core
Write briefs, hooks, and scripts for paid social ads; run the test loop by analyzing performance data to scale winners and stop losers.
Role type
Associate Manager, Performance Creative Strategist
Builds
Video and static paid social ads for Weight Watchers
Domain
Health & Wellness / Digital Marketing
Required skills
Paid social creative strategy, copywriting for short-form video, data analysis (Meta Ads Manager), AI tooling for creative generation, project management, cross-market adaptation
Preferred skills
Experience with GLP-1 era messaging, UGC production workflows
Technologies
Meta Ads Manager, AI creative tools
Responsibilities
Write briefs, hooks, and scripts for video and static ads; analyze ad performance data to determine scaling or stopping decisions; track competitor ads and platform trends; collaborate with production partners and creators; maintain creative pipeline hygiene and tagging; adapt winning concepts across markets; produce weekly creative reports
