Senior Associate, Activation Programmatic, Italy
Core
Independently manages the daily end-to-end setup, optimization, and troubleshooting of programmatic campaigns to ensure pacing and performance meet client KPIs.
Role type
Senior Associate, Programmatic Activation
Builds
Programmatic media campaigns for client brands
Domain
Digital Advertising / Programmatic Buying
Required skills
Programmatic buying, DSP management, Campaign trafficking, Performance analysis, Budget reallocation, Audience targeting, Web debugging, Excel, PowerPoint
Preferred skills
AI tools proficiency, Brand-safety tools, Analytics tools
Technologies
DSPs, Ad servers, Analytics tools, Brand-safety tools, Web debugging tools
Responsibilities
Manage campaign setup, trafficking, and daily optimization in DSPs and external platforms; Monitor and analyze campaign performance to execute optimizations; Perform regular reviews of campaign status and handle cancellations and budget reallocations; Develop audience-targeted plans and tactical programmatic recommendations; Act as a first-level problem solver for technical issues.
Seniority
Senior, hands-on IC