Biddable Search Specialist
Core
Plan, execute, and algorithmically optimize paid search campaigns across Google Ads, Microsoft Advertising, and retail platforms like Amazon Ads for a multi-client portfolio.
Role type
Senior Biddable Search Specialist
Builds
Paid search campaigns, shopping feeds, and automated reporting dashboards
Domain
Digital Marketing / Search Advertising
Required skills
Google Ads (Search, PMax, Shopping), Microsoft Advertising, Amazon Ads, GA4, Looker Studio, Excel, Search Query Analysis, Responsive Search Ads, Value-Based Bidding, Brand Safety, Conversion Tracking
Preferred skills
Search Ads 360 (SA360), Google Ads Scripts, HTML, Google Tag Manager, SEO, Landing Page UX, CRO
Technologies
Google Ads, Search Ads 360, Microsoft Advertising, Amazon Ads, GA4, Looker Studio, Excel, Google Tag Manager
Responsibilities
Design forward-thinking search strategies across traditional and AI-powered search engines; Conduct deep intent and keyword research; Implement modern search architectures using Smart Bidding and Broad Match; Optimize product feeds and asset groups for Shopping and Retail Media; Manage client search spends and forecast budgets; Produce automated reporting tied to client KPIs; Present search strategies and performance reviews to clients.
Seniority
Mid-Senior, hands-on IC
