Performance Biddable Specialist
Core
Plans, builds, and optimizes sponsored search campaigns for Unilever brands across South African retail media platforms (Takealot, Checkers Sixty60, Pick n Pay, Amazon) to drive ROAS and sales.
Role type
Performance Biddable Specialist (Retail Media)
Builds
Sponsored product and search campaigns for FMCG brands
Domain
Retail Media / Ecommerce / FMCG
Required skills
Paid search optimization, keyword bidding, SKU-level management, ROAS analysis, budget pacing, retail media platform expertise, data analysis (Excel/Sheets)
Preferred skills
Amazon Ads or Google Ads certification, Power BI or Looker Studio, media billing processes, automation/AI tools
Technologies
Takealot, Checkers Sixty60, Pick n Pay, Amazon Ads, Google Ads, Excel, Google Sheets
Responsibilities
Set up and optimize sponsored search campaigns; manage keyword, SKU, and placement-level bidding; track daily spend against client budgets; produce performance reports and post-campaign analyses; monitor competitor activity; ensure compliance with media audit requirements.
Seniority
Mid-level, hands-on IC