Digital Marketing and Communication Manager (H/F)
Core
Pilot and animate the group's communication to enhance market visibility and promote offerings for a digital consulting and integration firm.
Role type
Digital Marketing and Communication Manager
Builds
Brand visibility, marketing campaigns, and innovative service offerings for a digital consulting group.
Domain
Digital consulting, IT integration, and business analytics.
Deliverable
product features
Required skills
Global marketing strategy development, online and offline campaign management, strategic partnership management, digital presence supervision (web, social media), digital performance analysis, event organization, marketing collateral design, KPI tracking and reporting.
Preferred skills
Experience in IT consulting firms, current level of English.
Technologies
SEO/SEA tools, digital marketing platforms.
Responsibilities
Develop and implement global marketing strategy aligned with long-term vision; Analyze market and competition to identify growth opportunities; Design and coordinate online and offline communication campaigns; Manage strategic partnerships to strengthen brand image; Supervise online presence including website and social media; Analyze digital campaign performance and adjust strategies; Work with technical and commercial teams to design innovative offers; Organize events (trade shows, webinars) and design marketing supports; Track performance indicators and write detailed reports.
Seniority
Mid-level, operational (5-7 years experience).