Director, US Growth
Core
Lead US paid media strategy, managing budget, forecasting, and team performance to drive new member volume and optimize CAC across digital channels.
Role type
Senior Growth Marketing Director (Paid Media)
Builds
US paid media campaigns and automation workflows for Weight Watchers' weight management platform
Domain
Health & Wellness / Digital Marketing
Required skills
Paid media management (Google, Meta, TikTok, programmatic), AI-driven automation, forecasting & budgeting, cross-channel allocation, incrementality testing, team leadership, analytics (SQL, BI tools)
Preferred skills
Experience with ChatGPT ads, in-house tool building, executive communication
Technologies
Google Ads, Meta Ads, TikTok, The Trade Desk, DV360, Rokt, Impact, ChatGPT, Looker, Amplitude, SQL
Responsibilities
Own US paid media P&L and forecast; manage Growth Marketing Manager and agency partners; build AI-driven automation for reporting and optimization; allocate budget across channels; lead testing roadmap for incrementality; partner with product on funnel optimization; present performance narratives to leadership.
Seniority
Senior, hands-on IC with management responsibilities