Senior Trade Marketing Manager - OH
Core
Lead Trade Marketing Plan and execution for Oral Health in Indochina, driving category growth through shopper-centric strategies and in-store optimization.
Role type
Senior Trade Marketing Manager
Builds
Category strategies, channel initiatives, promotional frameworks, and shopper activation programs for Oral Health brands.
Domain
Consumer Health / FMCH / Trade Marketing
Deliverable
product features
Required skills
Category strategy development, shopper insight analysis, budget and P&L management, cross-functional leadership, business planning (IBP/ABP), portfolio management, stakeholder influence
Preferred skills
Strategic vision based on data/trend analysis, cross-functional trade marketing leadership, senior customer strategy alignment, channel expertise, financial acumen
Technologies
POSM, STP, Memo, Trax, PPA
Responsibilities
Lead channel strategy aligned with business plans; design and execute promotional strategies and pricing frameworks; manage trade marketing budget and co-own P&L; drive distribution and assortment opportunities; initiate BTL activities including shopper activation and pharmacist education; work with Comex team on in-store optimization; ensure timely execution of trade activities within budget.
Seniority
Senior, hands-on IC
