Lifecycle Marketing Manager (Email & Engagement)
Core
Execute global go-to-market and lifecycle communication strategy via email, in-product messaging, and other channels to drive pipeline, adoption, and retention for cybersecurity customers.
Role type
Lifecycle Marketing Manager (Email & Engagement)
Builds
Global email programs, customer lifecycle communications, and market messaging for cybersecurity solutions.
Domain
Cybersecurity / B2B Technology
Required skills
Email marketing strategy, copywriting, A/B testing, marketing automation, CRM management, project management, analytics, persona-based targeting
Preferred skills
Cybersecurity industry experience, B2B technology experience
Technologies
Marketo, Salesforce
Responsibilities
Design and manage email programs and customer lifecycle communications; Draft and edit high-converting copy for various communication types; Adapt messaging for different buyer personas (CISOs, IT leaders); Manage A/B tests on email copy, schedules, and layouts; Balance multiple projects with short deadlines; Serve as a global bridge across regional marketing teams; Track KPIs and analyze engagement metrics to present insights.
Seniority
Mid-Senior, hands-on IC