Marketing Lead, Claude Frontier Academy
Core
Marketing Lead responsible for building brand awareness, launching programs, and growing a community for the Claude Frontier Academy, a B2B education initiative training engineers to use Claude AI.
Role type
Senior B2B Program Marketing Lead
Builds
The Claude Frontier Academy brand, program launches, and a community of graduates and partners
Domain
B2B Technology / AI / Education
Deliverable
product features
Required skills
B2B program marketing, brand strategy, launch management, community building, executive communication, content creation, stakeholder management
Preferred skills
AI/ML product marketing, technical audience marketing, joint announcement execution, community advocacy programs
Technologies
LinkedIn, social media platforms
Responsibilities
Own marketing strategy and annual plan, lead end-to-end program launches, manage web presence and paid promotion, build community programs, align with partners and customers on amplification, equip account teams with guidance
Seniority
Senior, hands-on IC
