Senior Director, Growth Marketing
Core
Lead a transformation of PubMatic's growth marketing function to build a data-driven engine that converts known audiences into quality pipeline and revenue.
Role type
Senior Director, Growth Marketing
Builds
Marketing-sourced pipeline and revenue for a B2B ad tech company
Domain
B2B Ad Tech / Programmatic Advertising
Deliverable
production ML models
Required skills
B2B growth marketing strategy, martech stack ownership, account-based marketing, paid media management, data strategy, team leadership, funnel optimization
Preferred skills
Ad tech fluency, programmatic advertising experience, intent data strategy
Technologies
Salesforce, marketing automation platforms, intent data platforms, data visualization tools
Responsibilities
Own the end-to-end lead funnel from MQL to closed-won; build and scale account-based marketing programs; manage paid media, SEO, and digital channel performance; lead a team of 3 direct reports; partner with Sales Operations on CRM integration and lead scoring.
Seniority
Senior Director, hands-on IC with team leadership
