Manager, Influencer, MENA - UAE
Core
Manage end-to-end influencer campaigns for WPP Media client accounts, including strategy, creator selection, execution, reporting, and budget management.
Role type
Manager, Influencer Marketing
Builds
Influencer campaigns and strategies for global brands
Domain
Marketing / Influencer Marketing / MENA Region
Required skills
Influencer campaign management, Creator shortlisting and negotiation, Budget management, Client communication, Team mentorship, Performance analysis, Platform best practices, Regional cultural nuance
Preferred skills
Marketing degree, Experience with nano/micro/macro/celebrity creators, Integrated communications
Technologies
WPP Open, Open Intelligence
Responsibilities
Translate client briefs into campaign approaches, Develop influencer strategies balancing brand objectives and KPIs, Lead end-to-end campaign workflow from selection to reporting, Manage campaign budgets and negotiate fees, Oversee influencer reporting and insights, Manage and mentor Executives, Build creator and partner relationships, Collaborate with media, strategy, creative, and client service teams
Seniority
Manager, hands-on IC with team leadership