Marketing Manager (Head of Marketing)
Core
Own brand and demand generation end-to-end for B2B business and consumer brands, leading a team of three to drive awareness, leads, and growth.
Role type
Senior Marketing Manager (Head of Marketing)
Builds
Brand strategy, demand engine, and marketing infrastructure for B2B and own-brand business
Domain
Health & Beauty / Nutritional Supplements / FMCG
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy, demand generation, Google Ads, SEO, marketplace/Amazon advertising, marketing automation (HubSpot), people leadership, commercial mindset
Preferred skills
Experience in supplements, health, beauty, or FMCG, knowledge of European languages
Technologies
HubSpot, Google Ads, Amazon
Responsibilities
Lead marketing team of three, manage marketing budget, oversee brand direction and packaging artwork, execute SEO and paid search campaigns, manage B2B/salon outreach program, handle international expansion packaging localization, track market intelligence, create B2B marketing content, own Amazon channel results
Seniority
Senior, hands-on IC with leadership responsibilities