Associate Director, Media Activation
Core
Lead strategic development, activation, and optimization of cross-channel biddable media programs with emphasis on Programmatic and YouTube.
Role type
Senior IC media activation lead (programmatic & YouTube)
Builds
Integrated media campaigns across Programmatic Display, Video, CTV, YouTube, and Paid Social
Domain
Digital advertising / Media buying
Required skills
Programmatic buying, YouTube advertising, campaign optimization, audience targeting, performance reporting, budget management, team mentoring, stakeholder collaboration
Preferred skills
Paid Social platforms (Meta, TikTok, Snapchat, Pinterest, Reddit, X), entertainment/film marketing experience, agency experience
Technologies
The Trade Desk (TTD), DV360, Google Ads/YouTube, Meta, TikTok, Snapchat, Pinterest, Reddit, X
Responsibilities
Lead development and execution of Programmatic and YouTube strategies; Oversee campaign activation across multiple digital channels; Provide strategic recommendations and performance insights to clients; Bridge day-to-day activation with broader media planning; Partner with analytics teams to establish KPIs and evaluate performance; Identify testing and innovation opportunities; Oversee campaign execution, pacing, and quality assurance; Mentor and develop junior team members; Collaborate with media partners and internal stakeholders; Keep senior leadership informed of key trends and risks.
Seniority
Senior, hands-on IC with leadership responsibilities