Senior Brand Manager (SKS)
Core
Lead brand strategy and integrated marketing execution for SKS and LG Pro Builder, driving brand awareness and showroom traffic through digital, media, and channel marketing.
Role type
Senior Brand Manager
Builds
Brand awareness and showroom traffic for SKS and LG Pro Builder
Domain
Consumer Electronics / Home Appliances
Deliverable
product features
Required skills
Brand strategy, Integrated marketing execution, Digital demand generation, CRM management, SEO/AEO, Agency management, Budget management, Vendor relationship management, Sales enablement, Lead management, ROI measurement
Preferred skills
Product marketing communications, Cross-functional influence, Organizational alignment, Market change awareness
Technologies
CRM, SEO/AEO tools, Digital marketing platforms
Responsibilities
Lead brand strategy and integrated marketing execution; Manage digital demand generation and website operations; Oversee marketing agencies and creative asset development; Manage marketing budgets and campaign ROI; Support sales through lead management and sales enablement tools.