Senior Investment Associate
Core
Manage day-to-day integrated video spend, negotiate rates, and execute media buys for assigned clients to deliver on strategic objectives and KPIs.
Role type
Senior Investment Associate (Media Buying)
Builds
Media buying plans and campaign activations for client accounts
Domain
Digital and video advertising
Required skills
Media negotiation, budget management, vendor relations, RFP process management, rate tracking, benchmarking, tactical buy development, campaign trafficking, performance analysis, billing management, commercial inventory allocation
Preferred skills
Digital or video investment experience, understanding of media landscape and digital trends, quantitative and analytical skills, team leadership and mentoring
Technologies
Prisma, Buy platforms, ad serving tools
Responsibilities
Negotiate rates and special placements for media buys; manage client budgets and monitor adherence to KPIs; participate in vendor RFP selection and process; develop partner scoring models and POVs; enter buys into platforms and manage campaign launches; analyze buy performance and post-buy reports; track media expenditures and manage monthly billing; maintain relationships with vendors and media teams; guide junior associates on roles and development.
Seniority
Senior, hands-on IC with mentoring responsibilities
