Senior Product Marketing Manager, Vertical Solutions
Core
Own and scale Cresta's positioning, messaging, and GTM strategy across a portfolio of industries, led by Travel & Hospitality and Telecommunications.
Role type
Senior Product Marketing Manager (Vertical Solutions)
Builds
Repeatable vertical playbooks, industry narratives, personas, use cases, proof points, and sales enablement materials.
Domain
AI-driven customer experience, conversational AI, contact centers, Travel & Hospitality, Telecommunications.
Deliverable
product features
Required skills
Multi-vertical go-to-market strategy, vertical marketing framework building, buyer persona development, cross-functional partnership, strategic content creation, data-driven market analysis, executive-level presentation.
Preferred skills
Contact center/CX/AI Agents marketing experience, Home Services/Utilities/Retail marketing, hypergrowth scale-up experience.
Technologies
Conversational AI agents, real-time human agent augmentation, conversation intelligence platforms.
Responsibilities
Develop and refine positioning and messaging for specific verticals; build repeatable vertical playbooks; establish thought leadership through content and events; develop deep buyer personas; partner with product and sales to execute GTM strategies; lead vertical launches and create sales enablement; influence product roadmap based on industry win/loss data.
Seniority
Senior, hands-on IC
