Director, Social Media
Core
Lead integrated social media programs (organic, paid, influencer) for healthcare clients, translating strategy into compliant, platform-native execution.
Role type
Senior IC Director of Social Media
Builds
Strategic social media campaigns and client engagement programs for pharma/biotech clients
Domain
Healthcare marketing / Social Media
Deliverable
product features
Required skills
Social media strategy, paid media fluency, influencer management, client leadership, team coaching, AI tool adoption, healthcare compliance knowledge
Preferred skills
FDA/fair balance understanding, agency experience, multi-account management
Technologies
Meta Business Manager, LinkedIn Ads, Sprinklr, Sprout Social, Brandwatch, Microsoft Copilot, Canva
Responsibilities
Lead complex client engagements and run planning meetings; Connect analytics to senior-level narratives; Champion responsible AI adoption in social workflows; Identify opportunities to expand social media programming
Seniority
Senior, hands-on IC with leadership