Senior Growth Marketing Lead
Core
Drive advisor acquisition strategy and experimentation for a modern travel agency platform, focusing on scaling new channels and proving incrementality.
Role type
Senior Growth Marketing Lead (Player-Coach)
Builds
Advisor acquisition channels, experimentation programs, and AI-driven marketing operations
Domain
Travel technology / Two-sided marketplace
Required skills
Growth marketing strategy, channel ownership, experimentation design, incrementality testing, CAC/LTV/ROAS optimization, AI tooling, cross-functional leadership, team mentorship
Preferred skills
Supply-side participant acquisition, offline/non-traditional channels, in-house agency management, high-growth startup experience
Technologies
AI agents, automation tools, experimentation platforms, data analytics tools
Responsibilities
Shape acquisition strategy and own channel roadmaps; launch and scale new acquisition channels from first test; run the experimentation engine with clear hypotheses and decision criteria; prove incrementality via holdouts and geo tests; iterate on creative, offers, and landing pages; manage operating cadence and scorecards; build AI agents for reporting and performance monitoring; mentor marketers and set testing best practices
Seniority
Senior, hands-on IC with leadership responsibilities
