Associate Director, Client Media Solutions
Core
Lead integrated media and omnichannel planning for pharmaceutical and life sciences clients, translating business objectives into strategic programs that engage healthcare professionals and patients.
Role type
Senior IC client media solutions director
Builds
Integrated media and omnichannel engagement strategies for healthcare brands
Domain
Healthcare marketing and media planning
Deliverable
product features
Required skills
Integrated media planning, omnichannel strategy, HCP and DTC media strategy, media investment management, cross-functional leadership, client advisory, team management, strategic thinking, data-driven decision making
Preferred skills
Experience with complex therapeutic areas, innovation in healthcare engagement, mentoring
Technologies
CRM, analytics platforms, media planning tools
Responsibilities
Lead integrated planning across paid, earned, owned, and omnichannel initiatives; Develop strategic HCP and DTC media recommendations; Oversee media investment strategies and optimization plans; Serve as a strategic advisor for clients; Lead cross-functional collaboration with Strategy, CRM, Analytics, Creative, and Activation teams; Guide campaign performance discussions; Manage and develop planning talent
