Digestive Health Trade Promotion Manager, Customer Strategy
Core
Develop and deploy trade offers and promotional strategies for OTC/consumer health brands to drive in-store and online support.
Role type
Trade Promotion Manager
Builds
Trade offers, promotional pricing policies, and 4P strategies for OTC brands
Domain
Consumer Health / OTC Retail
Deliverable
product features
Required skills
Trade marketing, sales experience, retail environment knowledge, data analysis (IRI/Nielsen/POS), budget management, strategic planning
Preferred skills
Cross-functional collaboration, problem solving with limited information
Technologies
MS Office (Excel, PowerPoint), Trade Promo systems, web-based applications
Responsibilities
Analyze sales trends to shape go-to-market strategy; Design and deploy trade offers; Engage with Customer Sales Teams on merchandising; Manage trade material communications; Consult on display and bonus packs budget; Lead Quarterly Promotional Reviews; Own promotional pricing policies; Provide inputs for innovation testing; Liaise on customer team funding; Present on promotional topics to stakeholders.
Seniority
Mid-level, hands-on IC