Associate Director, Omnichannel & Media Strategy
Core
Lead the development of omnichannel engagement strategies for healthcare brands, translating audience insights and media behaviors into actionable journey architectures and channel strategies.
Role type
Senior IC strategy leader (omnichannel & media)
Builds
Coordinated customer engagement experiences across paid media, owned, earned, CRM, field, and digital channels for healthcare clients.
Domain
Healthcare marketing / Pharmaceutical communications
Deliverable
product features
Required skills
Omnichannel strategy, paid media strategy, customer journey design, audience segmentation, media orchestration, strategic planning facilitation, team leadership, data-to-strategy translation
Preferred skills
Experience in highly regulated industries, workshop leadership, mentoring junior strategists
Technologies
CRM platforms, analytics platforms, engagement platforms
Responsibilities
Architect omnichannel engagement strategies; Lead audience segmentation and persona development; Design end-to-end customer journeys; Develop media and channel orchestration frameworks; Lead client and internal workshops; Define measurement frameworks; Oversee supporting strategists and review deliverables; Manage multiple client workstreams
Seniority
Senior, hands-on IC with leadership responsibilities