Associate Director, Cell Therapy Non-Personal Promotions
Core
Oversee management and execution of non-personal promotion (NPP) content for HCP and patient audiences across digital channels, ensuring cohesive engagement and message reinforcement.
Role type
Associate Director, Non-Personal Promotions
Builds
Non-personal promotional campaigns, digital engagement models, and disease-state education strategies for oncology cell therapies.
Domain
Biopharma / Oncology / Cell Therapy
Deliverable
product features
Required skills
Non-personal promotion (NPP) campaign management, omnichannel digital strategy, HCP and patient audience segmentation, marketing technology platform evaluation, cross-functional stakeholder management, budget management, promotional review committee leadership, KPI definition and dashboard analysis.
Preferred skills
Oncology marketing, cellular therapy marketing, metastatic melanoma experience, experience in small company environments.
Technologies
AI platforms, emerging digital solutions, media agency tools, dashboarding tools.
Responsibilities
Lead HCP and patient NPP planning and execution; translate brand objectives and insights into engaging digital campaigns; manage day-to-day activities with media agencies; analyze campaign performance and optimize initiatives; identify and evaluate new marketing technology platforms; serve as NPP content owner in promotional review committees; collaborate with Medical Affairs, Market Access, Commercial, and Legal; manage NPP omnichannel tactical execution budget.
Seniority
Senior, hands-on IC