Manager, OOH Direct Activation
Core
Lead multi-million-dollar media investments across TV, Radio, and Digital Direct for major client accounts, orchestrating strategy, partner negotiations, and team operations.
Role type
Manager, Direct Activation (Media Buying & Investment)
Builds
Media investment strategies, client presentations, and operational workflows for major brand accounts.
Domain
Advertising & Media Buying (TV, Radio, Digital Direct)
Required skills
Media investment strategy, high-stakes partner negotiation, team leadership and mentorship, financial reconciliation and audit compliance, audience analytics (NLogic, Numeris, Vividata), enterprise media systems (Mediaocean/Prisma/BCC), commercial acumen, client presentation skills.
Preferred skills
Experience with Joint Business Partnerships (JBPs), process automation (OMS/Co-pilot), thought leadership on Canadian media trends.
Technologies
Mediaocean (Prisma/BCC), NLogic (Lens, InfoSys), Numeris, Vividata, OMS, Co-pilot
Responsibilities
Develop comprehensive media investment recommendations across Linear/Connected TV, Broadcast, Radio, and Digital Direct; cultivate relationships with Canadian broadcast networks and digital publishers; mentor junior team members (Associates, Senior Associates); oversee campaign workflows and financial integrity including billing reconciliation; lead pre-buy validations and Post-Campaign Analyses (PCAs).
Seniority
Manager, hands-on IC with team leadership
