Marketing Campaign Manager, Life Sciences
Core
Plan, execute, and optimize integrated B2B marketing campaigns across digital and offline channels to drive engagement and pipeline growth for life sciences and healthcare audiences.
Role type
Mid-level B2B marketing campaign manager
Builds
Integrated marketing campaigns, sales enablement materials, and field marketing initiatives
Domain
Life Sciences / Healthcare
Deliverable
product features
Required skills
Campaign execution, project management, multi-channel marketing, data analysis, stakeholder coordination, vendor management, performance tracking
Preferred skills
Healthcare/life sciences industry experience, field marketing (trade shows, webinars), marketing automation/CRM tools, B2B buyer journey knowledge
Technologies
Marketo, HubSpot, Salesforce
Responsibilities
Execute integrated campaigns across email, web, social, events, and paid media; coordinate timelines and deliverables with Sales and Audience teams; develop campaign briefs and assets; manage external vendors; track engagement and lead generation metrics; support field marketing events; maintain campaign documentation and workflows.
Seniority
Mid-level, hands-on IC