Digital Lead
Core
Owns the end-to-end digital outcome for client portfolios, connecting strategy, planning, activation, optimization, and measurement across all digital channels.
Role type
Senior Digital Lead (Strategic & Operational)
Builds
Integrated digital media strategies, plans, and campaigns for client portfolios
Domain
Digital Media & Marketing
Required skills
Digital strategy, media planning, campaign management, performance optimization, client partnership, budget management, cross-channel integration, team leadership, data interpretation, operational governance
Preferred skills
AI/automation knowledge, emerging platform expertise, innovation roadmap development
Technologies
Paid Social, Search, Programmatic, Online Video, Display, Connected TV, Retail/Commerce Media, Influencer/Creator Media
Responsibilities
Act as senior digital point of contact for clients; translate business objectives into digital strategies; lead end-to-end campaign delivery and optimization; oversee budget allocation and pacing; coach activation specialists; establish governance and reporting frameworks; drive innovation and test-and-learn roadmaps.
Seniority
Senior, hands-on IC with leadership responsibilities