Paid Media Supervisor, (Healthcare)
Core
Drive performance, strategy, and account growth for major multi-channel paid media clients by blending strategic leadership with hands-on execution.
Role type
Senior IC Paid Media Supervisor (Account Management & Strategy)
Builds
Multi-channel paid media campaigns and strategies for enterprise clients
Domain
Digital Marketing / Paid Media / Healthcare
Required skills
Paid media strategy, team management (1-2+ managers), full-funnel strategy, campaign management across multiple platforms, client relationship management, reporting & insights generation, ad copy writing, creative strategy guidance, Google Analytics/GTM, conversion optimization
Preferred skills
Google Ads, Bing Ads, Meta, Google Display, Programmatic Display, LinkedIn, TikTok, GA4, video strategy, lead generation
Technologies
Google Ads, Bing Ads, Meta, Google Display, Programmatic Display, LinkedIn, TikTok, Google Analytics, GTM, Nova ecosystem
Responsibilities
Manage end-to-end strategy and performance for designated paid media accounts; Lead a small team of Media Managers; Design and deploy tests on a monthly/quarterly cadence; Act as primary point of contact for clients; Generate reports and communicate insights; Optimize bidding, conversion types, and copy; Utilize AI technologies to enhance business processes
Seniority
Senior, hands-on IC with team leadership