Influencer Marketing Lead
Core
Develop and implement comprehensive influencer marketing strategies for Coca-Cola Mexico, managing campaigns from start to finish and serving as the primary point of contact for brand teams.
Role type
Influencer Marketing Lead (Strategic & Execution)
Builds
Influencer marketing campaigns and content for CPG/FMCG brands in the Mexican market
Domain
Marketing / Influencer Marketing / CPG / Mexico
Required skills
Strategic thinking, Negotiation, Analytical skills, Project management, Campaign management, Budget management, Contract negotiation, Content review, Trend forecasting, KPI definition
Preferred skills
Experience with CPG/FMCG brands, Knowledge of influencer marketing platforms (Upfluence, Brandwatch, CreatorIQ, HypeAuditor), Proficiency in PowerPoint and Excel
Technologies
Upfluence, Brandwatch, CreatorIQ, HypeAuditor, TikTok, Instagram, YouTube, Facebook, X
Responsibilities
Conduct market research, audience analysis, and trend forecasting; Identify, outreach, and select influencers; Manage campaigns including briefs, content oversight, legal compliance, and budgeting; Track, analyze, and report on campaign performance; Stay abreast of global and local influencer marketing trends.
Seniority
Senior, hands-on IC