VP, Marketing
Core
VP of Marketing building and executing digital, PR, and trade show strategies to communicate real-world data value propositions to Pharmaceutical Manufacturers, Government health agencies, Health systems, Insurance carriers, and Analytics companies.
Role type
VP, B2B Marketing & Strategy
Builds
HealthVerity Marketplace, Taxonomy, Identity Manager, and new product launches for the healthcare data ecosystem
Domain
Healthcare / Life Sciences / Real-World Data
Deliverable
product features
Required skills
B2B marketing, account-based marketing, pharmaceutical marketing, product positioning, team management, strategic planning, digital marketing, PR, sales enablement
Preferred skills
MBA, SaaS experience
Technologies
HealthVerity Marketplace, Taxonomy, Identity Manager
Responsibilities
Develop strategic marketing plans and product positioning; manage digital, PR, and trade show campaigns; lead team hiring and development; partner with sales for lead generation; define client personas and messaging; oversee brand awareness and content creation.
Seniority
VP, executive leadership