Patient Marketing Lead - Movement Disorders
Core
Own the patient marketing strategy for ulixacaltamide in essential tremor, translating patient insights and disease understanding into relevant experiences to help patients engage with healthcare providers.
Role type
Senior patient marketing lead (biopharma)
Builds
Patient-facing campaigns, materials, and experiences for essential tremor patients and caregivers
Domain
Biopharmaceuticals / Neurology / Movement Disorders
Required skills
Patient marketing strategy, journey mapping, patient segmentation, omnichannel campaign development, agency leadership, budget management, regulated environment experience, stakeholder alignment, strategic prioritization
Preferred skills
CNS/neurology/movement disorders experience, advanced degree in business/marketing/life sciences, leading a brand workstream
Technologies
None stated
Responsibilities
Own and evolve patient marketing strategy including segmentation, journey mapping, messaging, and activation plans; Turn patient insights into strategic decisions with cross-functional teams; Lead development of patient-facing campaigns and materials; Align commercial partners on integrated patient experience; Direct external agency partners and set strategic briefs; Define success measures and assess campaign impact; Lead patient brand development from ground up including launch readiness and budget management