Marketing Manager, Integrated Search & Google Media
Core
Own the paid search and Google media ecosystem, managing SEO/GEO strategies to generate awareness, capture demand, and drive pipeline for Tenable's cybersecurity solutions.
Role type
Senior IC Performance Marketing Manager (Paid Search & SEO)
Builds
High-ROI performance campaigns across Google Search, Bing, YouTube, and Display; technical SEO optimizations; integrated search analytics.
Domain
Cybersecurity / B2B Performance Marketing
Required skills
Google Ads mastery (Search, Video, PMax, Smart Bidding), Technical SEO & GEO, GA4 & GTM, Multi-touch attribution modeling, Campaign experimentation, Regional theater alignment, AI-driven search strategies
Preferred skills
Google Ads & GA4 certifications, SEO/GEO monitoring software (SEMrush, Conductor, Amplitude), Global B2B matrixed theater experience
Technologies
Google Ads, Bing Ads, YouTube Ads, Looker Studio, Tableau, SEMrush, Conductor, Amplitude, GA4, Google Tag Manager
Responsibilities
Launch and optimize paid search campaigns across Google and Bing; execute technical SEO audits and meta tag optimizations; partner with theater leads to meet regional revenue targets; conduct keyword tracking and competitive intelligence; manage UTM/URL cleanup for clean attribution; analyze incremental lift between paid and organic search.
Seniority
Senior, hands-on IC