Digital Marketing Strategist
Core
Lead digital marketing strategy and operating model for Developmental and Epileptic Encephalopathy (DEE) and Movement Disorder portfolios in a biopharmaceutical company.
Role type
Director, Digital Marketing Strategist
Builds
Scalable digital capabilities, channel roadmaps, and consistent customer experiences across DEE and Movement Disorder portfolios.
Domain
Biopharmaceuticals / Rare Diseases (CNS, DEE, Movement Disorders)
Required skills
Portfolio-level digital strategy, channel roadmap development, digital operating model design, cross-functional stakeholder alignment, marketing technology ecosystem knowledge, performance measurement & KPI definition, strategic leadership through influence, commercial judgment, process building in regulated environments
Preferred skills
Experience in CNS, rare disease, and large market segments; advanced degree in marketing, business, or technology
Technologies
CRM, marketing technology stacks, digital media platforms, data analytics tools, website management systems
Responsibilities
Define digital vision and priorities; translate brand strategy into digital initiatives; establish digital operating models and standards; drive cross-functional execution with IT and agencies; build scalable capabilities for personalization and data utilization; set measurement expectations and KPIs; lead through influence in a matrixed organization
Seniority
Director, strategic leadership & cross-functional alignment