Senior Product Manager, CRM - MONOPOLY GO!
Core
Own the vision and roadmap for CRM capabilities, tools, and experiences to connect with players throughout their journey in a live-service mobile game.
Role type
Senior Product Manager (CRM)
Builds
Player communication experiences, push/email/in-game messaging, Live Activities, and scalable CRM solutions.
Domain
Mobile Gaming / Live-Service
Deliverable
product features
Required skills
Product strategy, player lifecycle management, data analysis, cross-functional leadership, A/B testing, segmentation, personalization, automation, orchestration
Preferred skills
Gaming product experience, marketing automation platforms (Braze), live-service/casual/social games, Looker
Technologies
Braze, Looker
Responsibilities
Lead discovery and ideation for CRM evolution; define product direction, priorities, and success criteria; partner with analytics for performance monitoring; lead structured testing strategies across channels.
Seniority
Senior, hands-on IC