Associate Director, Social
Core
Strategic leader driving commercial success, operational excellence, and roadmaps for key clients' paid social portfolios.
Role type
Senior IC Associate Director (Paid Social Strategy & Commercial Management)
Builds
Paid social strategies, Joint Business Plans (JBPs) with platform partners, and new business pitches.
Domain
Digital Marketing / Paid Social / Media Buying
Required skills
Macro-level paid social strategy, commercial acumen, multi-tiered team leadership, new business pitching, Joint Business Plan (JBP) development, platform mastery (Meta, TikTok, Pinterest, Snap, LinkedIn), advanced measurement frameworks, executive communication
Preferred skills
Paid social media experience, platform certifications (Meta Blueprint, TikTok)
Technologies
Meta Ads Manager, TikTok Ads Manager, Pinterest Ads Manager, Snap, LinkedIn
Responsibilities
Formulate and execute macro-level paid social strategies aligned with client business outcomes; Lead and mentor a high-performing team of social specialists; Drive organic account growth and ensure client profitability; Develop strategies for new business pitches and RFPs; Serve as a senior point of escalation for client and planning leads; Oversee team resourcing, capacity planning, and operational workflows.
Seniority
Senior, hands-on IC with strategic leadership