Director, Digital Marketing & Web Experience
Core
Lead digital growth engine across digital marketing, website strategy, paid media, SEO, and conversion optimization to drive pipeline and revenue.
Role type
Director, Digital Marketing & Web Experience
Builds
Digital marketing campaigns, website experiences, landing pages, and organic search visibility
Domain
B2B SaaS / Revenue Performance Management
Deliverable
product features
Required skills
Digital marketing strategy, paid media management, website strategy, SEO/SEM, conversion rate optimization, team leadership, stakeholder management, budget forecasting, analytics, A/B testing
Preferred skills
Experience with ABM platforms, programmatic advertising, AI-powered search experiences, CMS migrations, personalization programs
Technologies
Google Ads, LinkedIn, paid social, display, retargeting, ABM platforms, intent-based advertising, marketing automation, CRM, heatmaps, A/B testing tools
Responsibilities
Own digital marketing strategy across paid media, SEO/SEM, and website experience; Develop multi-quarter digital roadmap aligned with revenue goals; Lead website vision, UX, and conversion paths; Optimize paid media budget, channel mix, and campaign performance; Drive organic search visibility and technical SEO; Partner with agencies and internal teams on digital programs.
Seniority
Director, functional leadership
