Director, Digital Marketing
Core
Lead the digital growth engine for an Enterprise AI platform by owning digital channels, web experience, and performance strategy to drive qualified pipeline and revenue.
Role type
Director, Digital Marketing (B2B SaaS/Enterprise AI)
Builds
Global digital marketing programs, paid media campaigns, website conversion optimization, and AI-driven discovery visibility.
Domain
Enterprise AI / B2B SaaS
Required skills
Digital marketing strategy, paid media management, conversion rate optimization, SEO/SEM, demand generation, analytics, team leadership, budget management, agency management, AI fluency
Preferred skills
Experience with AI tools for marketing, account-based marketing (ABM), experimentation programs
Technologies
Google Ads, LinkedIn, programmatic, video, web marketing platforms, analytics tools
Responsibilities
Define global digital marketing strategy across paid media, search, website, email, social, and emerging channels; Own digital performance goals and reporting connecting activity to pipeline and revenue; Lead paid media strategy including audience strategy, budget allocation, and optimization; Partner with Sales, RevOps, and Product Marketing to build integrated full-funnel programs; Own the website and conversion optimization roadmap; Build a disciplined experimentation program; Advance visibility through SEO and AI-driven discovery.
Seniority
Director, strategic leadership
