Head of Web Strategy and Services
Core
Lead web strategy, localization, and platform engineering to drive web conversion and sales pipeline for Asana's multi-product B2B SaaS portfolio.
Role type
Senior IC Head of Web Strategy & Services (Manager level)
Builds
asana.com global web experience, CMS architecture, and localized user journeys
Domain
B2B SaaS, Digital Strategy, Web Operations
Required skills
Web strategy, Customer journey mapping, Web analytics, CMS architecture, Localization strategy, AI tool integration, Cross-functional leadership, Site performance optimization
Preferred skills
Experience with multi-product portfolios, Agency partner management, Core Web Vitals expertise
Technologies
CMS platforms, AI tools, Analytics frameworks
Responsibilities
Set customer-journey-led vision for asana.com, Own website's contribution to web conversion and pipeline, Build and prioritize the global web roadmap, Establish operational rigor across planning and release cycles, Drive an AI-first web operations model, Oversee web platform (CMS) architecture and roadmap, Lead and support web engineering and localization teams
Seniority
Senior, hands-on IC with people leadership