Senior Digital and Web Marketing Manager
Core
Lead Guild's corporate web presence and paid media programs, owning web management of Guild.com while running paid advertising campaigns across LinkedIn, Google, and Bing.
Role type
Senior Digital and Web Marketing Manager
Builds
Corporate website, paid digital advertising campaigns, and digital ABM programs
Domain
B2B SaaS / HR Tech
Required skills
Digital marketing strategy, paid media management (LinkedIn Ads, Google Ads), CMS management (Storyblok), front-end editing (HTML/CSS), SEO/AEO strategy, conversion rate optimization (CRO), project management, data analysis
Preferred skills
ABM platforms, first-party data targeting, Salesforce, HubSpot, marketing attribution tools, B2B SaaS/HR tech experience
Technologies
Storyblok, LinkedIn Ads, Google Ads, Bing, VWO, Salesforce, HubSpot
Responsibilities
Manage paid digital advertising campaigns across LinkedIn, Google, and Bing; execute day-to-day website operations including publishing content and front-end edits; define and execute SEO and AEO strategy; manage vendor and agency relationships for web development; drive website conversion optimization through A/B testing and heatmapping; report on website and campaign performance using analytics tools
Seniority
Senior, hands-on IC