Senior Creative Strategist, Performance Marketing
Core
Lead creative and content strategy for a defined growth portfolio within Demand Generation, driving consideration, acquisition, and conversion through paid and unpaid experiences.
Role type
Senior individual contributor creative strategist (performance marketing)
Builds
Ads, SEO-informed website content, educational resources, interactive tools, and landing page experiments
Domain
Fintech / E-commerce / Performance Marketing
Required skills
Creative strategy, Performance marketing, Growth marketing, Content strategy, Audience insight, Hypothesis testing, Data analysis, Messaging frameworks, Experimentation design, AI tool fluency
Preferred skills
Self-serve tool proficiency, Cross-functional leadership, Strategic planning
Technologies
Self-serve creative tools, AI-powered workflows, Analytics platforms
Responsibilities
Own creative and content strategy for an assigned growth portfolio; Build audience-specific messaging frameworks; Identify unmet audience needs and opportunities for experimentation; Co-develop quarterly tactical plans; Lead net-new creative and content development from insight to launch; Own performance reviews for initiatives; Synthesize learnings across experiments; Scale winning messages across channels; Identify and execute landing page experiments; Develop self-serve, AI-enabled frameworks; Connect creative decisions to business outcomes.
Seniority
Senior, hands-on IC