Performance Marketing Manager, Forecasting & Market Intelligence
Core
Build analytical foundations for user acquisition forecasts and growth plans for upcoming mobile game titles by developing market assumptions, tracking competitive signals, and maintaining benchmarks.
Role type
Senior IC performance marketing analyst (forecasting & market intelligence)
Builds
First-pass performance marketing forecasts, comparable game-peer sets, and dCPI benchmarks for Slate titles
Domain
Mobile games industry + user acquisition analytics
Required skills
Performance marketing analytics, mobile user acquisition fundamentals, analytical modeling, sensitivity analysis, data source management, assumption validation, cross-functional partnership, ambiguity navigation, Excel/Google Sheets, market intelligence tools
Preferred skills
Mobile game launch experience, Sensor Tower/data.ai/AppMagic proficiency, global UA market knowledge, pre-launch testing methodology, creative strategy analysis
Technologies
Sensor Tower, data.ai, AppMagic, Looker, Appsflyer, Adjust
Responsibilities
Develop install curves, geo-tier views, and launch phasing assumptions; Build and maintain comparable game-peer sets; Track competitor UA investment and creative trends; Produce recurring market-intelligence readouts; Support regional opportunity sizing and geo strategy; Maintain auditable assumption logs and version history; Pressure-test data and assumptions with stakeholders; Improve forecasting methodologies and benchmark libraries
