Senior Performance Marketing Manager
Core
Managing Google Ads and programmatic display campaigns to drive revenue for mobile gaming, entertainment, and e-learning businesses.
Role type
Senior Performance Marketing Manager
Builds
Display campaigns and programmatic ads for mobile consumers
Domain
Mobile gaming, entertainment, and e-learning
Required skills
Google Ads (display), data segmentation, mVAS industry experience, subscription business models
Preferred skills
Meta Ads, TikTok Ads, Google Marketing Platform, data analytics tools
Technologies
Google Ads, Meta, TikTok, GMP
Responsibilities
Create and optimize display campaigns, manage Google Ads budgets, analyze user journeys, collaborate with design and tech teams, execute country marketing strategies, test new verticals and funnels
Seniority
Senior, hands-on IC
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