VP, Paid Search, UK
Core
Lead a high-performing Paid Search team to deliver strategic growth, innovation, and measurable business outcomes for a defined client portfolio within WPP Media's Outcomes Activation & Delivery hub.
Role type
Senior leadership VP (Paid Search)
Builds
Strategic search solutions, client growth plans, and integrated Total Search propositions
Domain
Digital Marketing / Performance Marketing / Paid Search
Required skills
Strategic vision, team leadership, commercial judgement, client advisory, innovation agenda, resource management, cross-functional partnership, AI/automation strategy, market analysis
Preferred skills
Experience with Generative Search Optimisation (GSO), Commerce Search, Social Search, AI-driven search environments
Technologies
Google, Microsoft, retail media, social search, search marketplaces, AI-driven search experiences
Responsibilities
Lead and develop a high-performing Paid Search team including Directors and Associate Directors; Define and own the strategic vision for Paid Search across the client portfolio; Translate client business challenges into progressive search strategies; Champion the use of AI, automation, and technology-enabled solutions; Partner with SEO, Content, Digital PR, and Analytics teams to create integrated search solutions; Act as a senior strategic advisor to client stakeholders on broader business goals.
Seniority
VP, strategic leadership
