Executive | Sr Executive | Manager - Media Planning
Core
Senior Executive supporting Media Planning Managers to ensure smooth campaign delivery, performance against outcomes, and optimization recommendations.
Role type
Senior IC media planning support specialist
Builds
Media campaign plans and execution support for B2B technology clients
Domain
Digital marketing and paid media
Required skills
Media planning principles, cross-channel budget allocation, media buying, contract management, data analysis, Excel proficiency
Preferred skills
B2B program marketing experience, technology field experience, Marketo, Convertr, Data Studio
Responsibilities
Develop relationships with Client Servicing and Activation teams, support Media Planning Managers, conduct research and compile data, compile and validate creative specs, collaborate with Activation teams in Olive, create trafficking sheet templates, prepare data for reporting, assist in managing testing plans, contribute to internal case studies, meet with vendors.
Seniority
Senior, hands-on IC