Brand Manager – OTC Digital and Social
Core
Design and execute digital and social commerce content activation strategies for OTC health brands to drive brand sales and profit.
Role type
Brand Manager (Digital & Social Commerce)
Builds
Global and APAC content strategies, localized digital campaigns, and influencer/affiliate programs for OTC brands.
Domain
Over-the-counter (OTC) consumer health, digital marketing, social commerce.
Deliverable
product features
Required skills
Digital marketing strategy, social media management, influencer/affiliate management, performance media optimization, ROI analysis, cross-functional collaboration.
Preferred skills
Matrix organization experience, financial acumen, adaptability.
Technologies
Social listening tools, performance media platforms, digital campaign management tools.
Responsibilities
Develop annual digital and social commerce content strategies with monthly delivery plans; manage daily operations of content deployment and campaign optimization; manage affiliates and influencers; deliver digital business targets (Net Sales/Brand Contribution); localize global content toolkits for APAC markets.
Seniority
Individual Contributor, early career (1+ years experience)