Manager, Paid Social
Core
Lead planning, creation, and ongoing management of paid social campaigns across Facebook, Instagram, Twitter, Google, YouTube, and LinkedIn for client accounts.
Role type
Senior IC Paid Social Account Manager
Builds
Client-paid social advertising campaigns and integrated multi-channel strategies
Domain
Digital Marketing / Advertising
Required skills
Paid social campaign management, team leadership and mentoring, audience strategy development, bid rules and automation, budget management, client relationship management, data analysis, cross-channel integration, testing roadmap design
Preferred skills
Experience with EssenceMediacom best practices, new business pitch support, process improvement
Technologies
Facebook, Instagram, Twitter, Google Ads, YouTube, LinkedIn, Google Analytics, DoubleClick, Adobe Analytics
Responsibilities
Lead planning and execution of paid social campaigns; manage and develop junior team members; prepare presentations and lead client meetings; optimize accounts and devise testing plans; manage budgets and adhere to finance processes
Seniority
Senior, hands-on IC with team management