Brand Insights, Measurement Lead
Core
Lead brand measurement, health tracking, and media mix modeling to translate marketing data into actionable insights for leadership.
Role type
Senior Brand Insights & Measurement Lead
Builds
Brand health dashboards, executive readouts, and defensible media allocation models
Domain
AI / Technology / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Python, R, causal inference, experimental design, media mix modeling, multi-touch attribution, survey research, data pipeline management, stakeholder communication
Preferred skills
Media mix modeling, multi-touch attribution, incrementality testing, modern data warehouse (Snowflake, BigQuery), BI tools (Tableau, Looker, Power BI), graduate degree in statistics/economics
Technologies
SQL, Python, R, Snowflake, BigQuery, Tableau, Looker, Power BI
Responsibilities
Own executive brand health readouts and metrics; lead brand tracker studies and vendor management; coordinate dashboard alignment across Comms, Marketing, and Data Science; run media mix modeling and attribution analyses; conduct pre/post campaign analysis; build audience funnel analyses; audit customer sentiment reporting; manage data pipelines for recurring reports; present findings to non-technical leadership.
Seniority
Senior, hands-on IC with strategic influence
