Growth Marketing Manager
Core
Own day-to-day healthcare professional digital presence and grow the HCP community through content, social media, and paid campaigns.
Role type
Growth Marketing Manager (hands-on IC)
Builds
HCP community, digital campaigns, content assets
Domain
Healthcare technology / Life sciences
Deliverable
product features
Required skills
Growth marketing, performance marketing, paid campaign management (LinkedIn, Google Ads, Meta), copywriting for professional audiences, content calendar management, creative execution (Canva), A/B testing, UTM governance, conversion tracking (GA4, GTM, pixels), AI tool usage
Preferred skills
Healthcare professional marketing, multi-market campaign experience, European languages (Spanish, French, German, Italian), GA4 familiarity
Technologies
LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, Canva, GA4, GTM
Responsibilities
Build and run organic social strategy (LinkedIn, Google); Plan, launch, and optimize paid acquisition campaigns; Manage content calendar and asset creation; Execute A/B testing on creative and messaging; Partner on co-marketing opportunities; Own UTM governance and conversion tracking; Support member reward operations and AI workflows
Seniority
Mid-level, hands-on IC
