Conversion Rate Optimization Analyst
Core
Own the post-click consumer journey for SMS web properties, launching new sites and continuously optimizing landing pages, content, and monetization flows to maximize revenue per click.
Role type
Conversion Rate Optimization Analyst (Performance Marketing)
Builds
Consumer-facing web properties, landing pages, and monetization experiences for SMS campaigns
Domain
Performance Marketing / Digital Advertising / SMS
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Conversion rate optimization, A/B testing, funnel analysis, offer sequencing, layout strategy, audience segmentation, no-code web development, data analysis, regulatory compliance
Preferred skills
Experience in affiliate marketing, lifecycle marketing, or SMS channels
Technologies
No-code builders, AI-assisted tools
Responsibilities
Launch new consumer web properties end-to-end; run continuous experimentation programs on page layouts and offers; analyze daily funnel performance to identify drop-offs; collaborate with demand and yield teams to align on-page content with converting offers; balance monetization with user trust and engagement.
Seniority
Mid-level, hands-on IC