Lifecycle & Product Marketing Manager
Core
Own the full lifecycle of patient communications (pre-enrollment, retention, re-engagement) and drive adoption of new product features in a digital addiction medicine clinic.
Role type
Lifecycle & Product Marketing Manager
Builds
Patient communication automations, multimedia app content, patient-facing assessments, and feature adoption campaigns.
Domain
Digital Health / Addiction Medicine
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing strategy, CRM automation (Braze/Iterable/Customer.io), A/B testing, content project management, market intelligence, data-driven KPI ownership, compliance navigation
Preferred skills
Healthcare/regulated industry experience, building marketing functions from scratch, AI tool application for campaign mechanics
Technologies
Braze, Iterable, Customer.io, CMS
Responsibilities
Manage end-to-end patient lifecycle automations (pre-enrollment, retention, re-engagement); Build and optimize transactional communications for critical product moments; Run continuous A/B testing across messaging and channels; Project-manage development of multimedia app content and patient assessments; Optimize rollout and adoption strategy for new product features; Collect and integrate patient feedback into product development; Track competitor positioning in SUD and digital health
Seniority
Mid-Senior, hands-on IC
