Associate, Direct Activation
Core
Execute media investment strategies by managing marketplace intelligence, vendor negotiations, campaign activation, optimization, and financial reconciliation across offline and online channels.
Role type
Associate (Assistant) Media Investment Specialist
Builds
Media campaigns and investment portfolios for clients
Domain
Digital and traditional media advertising
Required skills
Media marketplace intelligence, vendor negotiation, campaign activation, trafficking coordination, budget management, data analysis, campaign optimization, stakeholder communication
Preferred skills
Understanding of emerging media platforms (CTV, OOH), strong organizational skills, adaptability to fast-paced environments
Technologies
Media planning and buying platforms, trafficking systems, budget tracking tools
Responsibilities
Gather marketplace intelligence and evaluate media opportunities, translate media strategies into accurate media buys, maintain media investments and insertion orders, coordinate with ad operations for campaign launch, monitor campaign delivery and identify discrepancies, contribute to post-campaign analysis and insights
Seniority
Entry-level, hands-on IC