Associate, Direct Activation
Core
Execute media investment strategies across offline and online channels, managing the full lifecycle from intelligence gathering to campaign activation, optimization, and reconciliation.
Role type
Associate (Assistant) Media Investment Specialist
Builds
Media campaigns and investment plans for clients across Broadcast, Digital, CTV, OOH, and emerging platforms
Domain
Advertising & Media Buying
Required skills
Media marketplace intelligence, proposal evaluation, media buying execution, campaign activation, trafficking coordination, data analysis, budget management, stakeholder communication
Preferred skills
Understanding of emerging media platforms, strong organizational skills, adaptability to fast-paced environments
Technologies
Media planning tools, trafficking systems, data analytics platforms
Responsibilities
Gather marketplace intelligence and evaluate media partner proposals, translate media strategies into accurate buys, manage campaign activation and stewardship, coordinate insertion orders and trafficking, monitor campaign delivery and optimize performance, conduct pre-campaign validations and post-campaign analysis, maintain client budgets and investment trackers
Seniority
Entry-level, hands-on IC